An Agent Built the Site. Then It Started Posting to Facebook.

A client asked for help with his shop's website. He ended up with a safety system, a stack of printable paperwork, and a Facebook presence — most of it drafted by AI, all of it supervised by a human.

This is the Chilliboys project, and it's the clearest small example I have of what "working with AI" looks like for a normal business: not a moonshot, just steady help with the things that never get done because the workday is full of actual work.

The client

Greg runs a metal shop in Mexico. Welding, fabrication, the kind of work where the safety rules are written in regulations but rarely written down where the crew can sign them. Like every small business owner, he also has a marketing problem: the work is good, the Facebook page is quiet, and there is no budget for an agency.

So the engagement became two things: get his safety culture onto paper, and get his business showing up online.

The safety system

Shop safety fails in the gaps — the morning everyone is in a hurry, the new guy who guesses. The fix is boring and it works: a fifteen-minute briefing before the shift starts, every day, on one safety topic, signed by everyone on the floor.

The system ships as a bilingual, printable package:

• A daily briefing log — the two-page sheet the crew signs. Signed sheets get filed. They are evidence, not decoration.
• A six-day rotation of topics: fume extraction, arc flash and eye protection, electrical shock, fire and hot work, gas cylinders, and the post-weld wrap-up.
• The full rule set in Spanish and English, with the caveat that matters: every rule is reviewed by the supervisor before it reaches the shop. The paperwork never outranks the person responsible for the floor.

The culture in one line, and it's Greg's line: nadie trabaja solo. Nobody works alone.

The site

The website the agent built is a single self-contained HTML file. No framework, no build step, no dependencies, nothing to patch. Bilingual — one object flips the whole page between Spanish and English. Every icon is an inline SVG drawn by hand, because stock photos are how a site tells you it was assembled instead of built.

The point of the site is the same as the point of the safety binder: trust through paperwork. A customer or a partner can see the business, its standards, and its safety culture in one scroll — and everything they see exists in printable form.

The part that never ends: marketing

The deliverables were the easy part. The ongoing work is the Facebook page.

An AI agent drafts posts from what actually happened in the shop — the week's jobs, the safety topic on rotation, the standards Greg wants to be known for. Spanish first, English when it matters. Greg reviews, edits when he wants, and posts. The page stays alive without him becoming a copywriter.

No viral magic, and I wouldn't promise any. What I can promise: a quiet page becomes a consistent one, and consistency is the whole game for a local business. The machine's failure modes are the usual ones — it will invent a polish the work doesn't need — so nothing posts without his eyes on it.

Where the human stays

The agent does the typing. Greg does the deciding. He approves every post, his supervisor approves every safety rule, and the signed briefing sheets stay in his filing cabinet, not in my cloud.

That's the job now, and I think it's a good one: not replacing the craftsman, and not worshipping the machine — just making sure the safety briefing gets signed before the first spark, and the shop gets seen after the last one.